The new ( was revealed by Beyoncé on April 5, 2012, in addition to her very own Tumblr. On the site, visitors get to catch up on the latest Bey news, see behind-the-scenes photos and videos, explore her music catalogue and much more. The Tumblr section of her website, redesignated as, features once-private family photos and candid shots.

The site was designed by Matthew Siskin of